About the Role 
As Integrated Campaign Lead, you will lead the planning and delivery of integrated 
fundraising campaigns with clear responsibility for performance, income and return on 
investment.

You will bring together activity across digital and offline channels, ensuring 
campaigns are well planned, effectively delivered and continuously optimised. 

Alongside delivery, you will play a key role in establishing more consistent and disciplined 
approaches to campaign planning, performance management and use of data across the 
organisation. 

This is a role for someone who is confident taking ownership, making decisions, and driving 
measurable results. 

What you’ll do 
• Lead the development and delivery of integrated fundraising campaigns across 
digital and offline channels 
• Take ownership of campaign performance, using data and insight to drive 
continuous improvement 
• Manage campaign budgets and contribute to income forecasting and investment 
decisions 
• Coordinate delivery across teams and external agencies, ensuring quality execution 
and continuous performance improvement 
• Monitor, evaluate and report on performance, providing clear recommendations to 
senior stakeholders 
• Contribute to the development of more structured, data-led campaign planning and 
optimisation 

What we’re looking for 
We are looking for an experienced campaign professional with a strong track record of 
delivering measurable results. 

You will be comfortable taking ownership of performance and working across multiple 
channels and stakeholders to deliver outcomes. 

This role is suited to candidates who have already led campaigns end-to-end with full 
responsibility for performance and budget. 

You will have: 
• Proven experience leading integrated fundraising or marketing campaigns with 
responsibility for budgets and performance outcomes 
• A demonstrable track record of improving campaign response, income or return on 
investment 
• Strong analytical capability and confidence using data to inform decisions 
• Experience working across digital and offline channels, including direct marketing 
• Experience coordinating delivery across teams or external partners 
• The ability to operate effectively in a fast-moving organisation and manage 
competing priorities 

Why join us 
This is an opportunity to play a central role in shaping how a growing charity delivers its 
fundraising in the next phase of its development. 

You will take ownership of campaign performance while helping to build a more effective, 
integrated and insight-led approach — directly contributing to support for veterans and 
their communities across the UK.

To Apply 
Please send your CV and a short supporting statement outlining a campaign you have led, 
including the outcomes achieved and how performance was improved, to kelly.wells@veteransfoundation.org.uk

 
The closing date for applications is 5.00pm on 19th May 2026. 

We will review applications as they are received and reserve the right to close this vacancy 
early if a suitable candidate is identified.